Garner Asset Project’s Teen Council began the Sticker Shock Campaign in November 2008. 

The Sticker Shock Campaign is designed to reach adults who might purchase alcohol legally and provide it to minors. Stickers warning about the penalties for furnishing alcohol to minors are placed on all multi-packs of beer, wine coolers, and other alcohol products that might appeal to underage drinkers. The impact of the stickers is increased by media coverage of the event and by longer-lasting signs to be displayed by participating retailers. The project represents a partnership between Teen Council youth, Garner retailers, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating potential furnishers, raising public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors.

History:

The first Sticker Shock campaign was designed by a group of youth in Pennsylvania in 1998, who started locally in their community and then expanded the project statewide in subsequent years. In February 2001, Sticker Shock first came to Maine when the Fort Kent Area Community Voices group adapted the idea and implemented it in their area. Sticker Shock has been used in additional state to reach adults who might provide to underage youth.