PRI

PRIME For Life is a model program developed by Prevention Research Institute in Lexington, KY for young people and adults. This awareness program is educationally designed to specifically influence attitudes and beliefs about alcohol and drug use, and subsequently impact behavior. Information is presented objectively and persuasively, using documented research findings rather than opinions, scare tactics or exaggerations. The curriculum’s nonjudgmental research-based approach is one reason attitudes and behaviors change after having participated in PRIME For Life programs. This programming is for all freshman students.